Available for new work
Senior Shopify and WordPress development, direct or white-label
I build and maintain Shopify and WordPress sites for brands, and I act as the development half of design studios that need one. Every line is written by me.
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Two platforms, one developer
Pick the one you are on. Both routes end up with the same person doing the work.
Shopify · Shopify Plus
Shopify development
Theme builds, Figma to Shopify, conversion and performance work, and rescue jobs on stores someone else left behind.
- Custom theme development
- Figma to Shopify
- CRO implementation
- Performance and app cleanup
Shopify services
WordPress · block themes
WordPress development
Block themes built from a design file, proper content modelling, and migrations off page builders no one on the team can edit.
- Block themes from Figma
- ACF content modelling
- Page builder migrations
- Maintenance and rescue
WordPress services
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Selected work
Four published case studies. Each one names the problem, the fix and what it changed.
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Madison's Niche
Recovered a broken Rebuy Smart Cart and Klaviyo tracking setup by migrating to App Blocks and unwinding third-party script conflicts.
Read the case study
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Motive Goods
Built a suite of custom Horizon sections in a dark editorial direction, giving product pages the structure to justify a premium price point.
Read the case study
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Xado
Upgraded a lagging Empire theme and migrated its customisations with no data loss or visual regression.
Read the case study
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Who you are actually hiring
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12+ years
Senior developer
Former team lead at a Shopify Premier Partner agency, now working directly with brands and studios.
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One person
No subcontracting
The person who answers your email is the person who writes the code.
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What clients say
“First day was fun! My daughters helped me pack our first few orders and everything went smoothly. Thank you again for all your insight and help!”
“He was very responsive, quickly identified the issue on our website, and clearly explained both the problem and the solution in an easy-to-understand way.”
“Outstanding work! Provided input, keeps you up to date. Overall very satisfied. Thank you, Phil.”
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How working together runs
- Based
- Northern Ireland, United Kingdom · GMT/BST
- Overlap
- Full day with Europe, mornings with US East
- Billing
- GBP, USD or EUR
- Engagement
- Direct with brands, or white-label via studios
Most projects start with a short call, a written scope and a fixed price. Retainers are monthly and capped in hours. If your work sits outside what I do well, I will say so and point you somewhere better.
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Tell me what is breaking and I will tell you what it takes
No forms into the void. You get a real reply from me, usually the same working day.